Double the Donation works with 1000’s of purchasers within the nonprofit and academic fundraising areas. And on the subject of all of our purchasers have noticed important matching present luck when using our equipment!

On this publish, we would have liked to highlight a couple of standout examples of impactful matching present methods from most sensible fundraisers. Those come with:

1. Leukemia and Lymphoma Society
2. The Larger Boston Meals Financial institution
3. Southern California Public Radio
4. Humane Society Global
5. Marietta School

As we discover tried-and-true practices exemplified via those notable organizations, make an observation of the methods you’ll be able to leverage for your personal group’s matching present fundraising efforts.

Matching Present Good fortune Tale #1: Leukemia and Lymphoma Society

Based in 1949, the Leukemia and Lymphoma Society is among the biggest scientific analysis organizations on the earth. With a particular determination to blood most cancers remedy, the nonprofit averages over $285 million in annual contributions and has funded greater than $1.6 billion in groundbreaking developments.

LLS additionally hosts a number of the biggest peer-to-peer-focused nonprofit fundraising occasions. This comprises its Gentle the Evening Stroll, which collects greater than $70,000,000 from over 1 million contributors every 12 months.

And a good portion in their place of business giving fundraising has been made to be had via company matching items methods!

Matching Present Details and Figures

• LLS started leveraging Double the Donation’s matching present automation platform, 360MatchPro, in June 2017.
• Since getting began with Double the Donation, the group larger its matching present earnings year-over-year via greater than 48%, bringing in an extra $3.4 million via company matching for the motive.
• Greater than 1,500,000+ LLS donors engage with 360MatchPro equipment right through and following the donation procedure itself.

Let’s check out probably the most primary capability leveraged via the Leukemia and Lymphoma Society in regard to their matching present expansion:

• Electronic mail area screening and streamlined seek device on donation paperwork to spot match-eligible items;
• Detailed matching present program effects and paperwork on donation affirmation/thank-you web page;
• Automatic messaging to match-eligible and unknown donors with custom designed electronic mail sending good judgment, branding, sending area (from @lls.org), topic traces, graphics, and extra;
• Matching present plugin throughout a couple of internet sites and paperwork;
• Outbound calling to most sensible tournament prospect alternatives;
• Customized sending limits for primary and habitual items;
• Best-notch knowledge security features, together with knowledge encryption, intrusion detection tool, intrusion penetration tool, multi-factor logins, malware detection, and vulnerability scanning;
• Complete CRM sync to profit from donor knowledge accumulated via matching present methods.

Wish to see it in motion? View Leukemia & Lymphoma Society’s matching items web page right here:

Matching Present Good fortune Tale #2: The Larger Boston Meals Financial institution

The Larger Boston Meals Financial institution was once based in 1981 and has since grown into the biggest starvation reduction group in all of New England. Via unfastened cellular markets, SNAP help, forward-thinking analysis, and extra, GBFB empowers the ones suffering with meals lack of confidence in Japanese Massachusetts.

With over 80,000 donors every year supporting their efforts, the Larger Boston Meals Financial institution brings in additional than $175 million in general earnings every 12 months.

Matching Present Details and Figures

• The GBFB noticed a 56% build up in its annual matching present earnings upon getting began with Double the Donation’s 360MatchPro.
• Of their first 12 months the use of the equipment, GBFB matching present earnings grew from $1,188,585 to over $1,853,036⁠—a distinction of greater than $660,000.
• Over $790,000 value of match-eligible bucks had been recognized via 360MatchPro in a twelve-month duration.

Listed here are the principle parts of our matching present resolution hired via the Larger Boston Meals Financial institution:

• Electronic mail area screening and streamlined seek device on donation paperwork, which permits the group to briefly and simply discover tournament alternatives;
• Complete, company-specific matching present program tips and hyperlinks to request paperwork routinely populating on donation affirmation pages;
• Customized restrictions and electronic mail good judgment, and organization-specific sending area, offering a centered outreach revel in for every donor;
• Automatic donor segmentation via tournament eligibility (most likely match-eligible, most likely match-ineligible, unknown eligibility) with personalised subsequent steps for every sort.

See what they’re doing to pressure luck! View The Larger Boston Meals Financial institution’s matching items web page right here:

Matching Present Good fortune Tale #3: Southern California Public Radio

Southern California Public Radio (SCPR) is a member-supported public media community working a couple of radio stations within the Southern California area. Its number one station (previously referred to as KPCC and because re-branded as LAist 89.3) is a non-commercial instructional radio supplier.

In combination, the community of stations reaches greater than 800,000 listeners, with a objective to supply top of the range information and different informational content material to its audiences. SCPR has a complete annual earnings of over $40 million via person and company contributions alike.

Matching Present Details and Figures

• Southern California Public Radio noticed a 55% build up in matching present earnings after using Double the Donation’s 360MatchPro to extend consciousness of tournament alternatives amongst donors.
• Greater than 75,000 SCPR donors engage with 360MatchPro generation, from the corporate seek device and program guiding principle plugin to follow-up emails and submission portal hyperlinks.

Right here’s how SCPR is the use of Double the Donation to pressure extra matching items to crowning glory:

• More than one donor screening tips on how to determine and stick to up on to be had fits⁠—together with electronic mail area screening and our matching present database seek device;
• Complete matching present corporation tips to be had on present affirmation displays, offering main points comparable to minimal and most donation quantities, tournament ratios, qualifying nonprofit and worker sorts, submission cut-off dates, and hyperlinks to request paperwork;
• Automatic and custom-branded electronic mail messaging for match-eligible and unknown donors;
• Customized donor reports, encouraging supporters to take defined subsequent steps and pursue matching items the use of tradition electronic mail sending good judgment;
• Get right of entry to to matching present seek device plugin throughout a couple of web site domain names and on-line giving paperwork, making sure donors have simple get admission to to the guidelines they want;
• Customized sending limits for habitual and primary present donors, whole with electronic mail blocklist and unsubscribe capability;
• Prime ranges of information safety, together with knowledge encryption, IDS, IPS, multi-factor login, and malware and vulnerability scanning to stay donor data protected and protected.

See for your self! View Southern California Public Radio’s matching items web page right here:

Matching Present Good fortune Tale #4: Humane Society Global

Since 1991, Humane Society Global (sometimes called HSI) has served within the animal welfare area to advertise certain members of the family between people and animals around the globe. With an annual earnings just about totaling $24 million, HSI leverages person donors, company improve, and extra to make a distinction within the lives of creatures far and wide.

Matching Present Details and Figures

• HSI noticed an build up of greater than 17% in its matching present earnings year-over-year via using Double the Donation’s 360MatchPro resolution.
• $234,000+ match-eligible donations had been recognized within the first 12 months the use of matching present automation.
• Over 68,000 matching present emails had been despatched in a twelve-month duration⁠—together with matching present program tips, submission reminders, and extra.

In particular, Humane Society Global leveraged Double the Donation to permit:

• Simple match-eligible donor id (via electronic mail area screening, donation shape seek equipment, and so on.);
• Detailed matching program tips and subsequent steps, offering simple get admission to to corporation tournament standards, cut-off dates, and submission directions;
• Automatic matching present messaging, comparable to program eligibility and reminders;
• Custom designed electronic mail capability (e.g., sending good judgment, limits and restrictions, sending domain names, topic traces, symbol branding, and extra) to verify personalised donor communications;
• Prime-level knowledge security features (together with encryption, intrusion detection, and vulnerability scanning).

Have a look for your self⁠—click on right here to peer Humane Society Global’s matching items web page:

Matching Present Good fortune Tale #5: Marietta School

Established in 1835 in Marietta, Ohio, Marietta School is a non-public liberal arts college. Providing greater than 50 undergraduate and graduate majors, Marietta School supplies focal point spaces throughout arts, sciences, humanities, and extra.

All in all, the varsity receives over $70 million in annual earnings according to 12 months, with just about $46 million coming from tuition and charges and greater than $22 million from donor investment and grants⁠—together with company matching.

Matching Present Details and Figures

• Marietta School recognized greater than $40,000 in match-eligible donations within the first 12 months of the use of 360MatchPro.
• The varsity boasts an open charge of 60% for his or her computerized matching present emails, which is roughly 3 times the business moderate open charge of 20%.

Right here’s how Marietta School and Double the Donation teamed as much as maximize matching items with those key options:

• Company electronic mail area screening and donation shape seek fields to assemble employment data;
• Whole tournament effects auto-populating via affirmation displays, electronic mail follow-ups, and tournament web page searches;
• Customization of electronic mail sending good judgment, corporation restrictions, message sending limits, electronic mail domain names, topic traces, and extra.
• Automatic electronic mail follow-ups for donors identifies as match-eligible, match-ineligible, and unknown employment standing, offering detailed subsequent steps and actionable insights to pressure matching items.

Get schooled! View Marietta School’s matching items web page right here:

Wrapping Up

Maximum nonprofits obtain some quantity of matching present earnings even with no devoted plan in position. On the other hand, a way smaller share of organizations have a well-thought-out technique with the equipment to put in force it. In the long run, the latter workforce accommodates the ones which can be taking advantage of the chance to hand.

When you’re taking a protracted have a look at those teams (comparable to the ones highlighted above), you’ll be able to discover the practices that produce standout matching present luck. Then, start emulating such guidelines and tips for your personal group’s efforts. And Double the Donation is right here to lend a hand!

Taken with finding out extra about matching present fundraising and the way your nonprofit can maximize earnings in the course of the supply? Take a look at our different instructional sources beneath: