Alpha | Pidilite Industries Ltd.






Pidilite Industries Ltd. – Keep it up for longer term

Pidilite commenced operations in 1969, with two primary divisions: pigment emulsions and adhesives. Through the years, the corporate assorted into branded client and bazaar merchandise, and trade to trade phase , which accounted for 80% and 20%, respectively, of gross sales in fiscal 2022. But even so the mummy logo, Fevicol, distinguished manufacturers come with Steelgrip, Dr. Fixit, M-seal, Fevicryl, Fevikwik, Fevistik, Fevilite, Fevibond, and Acron.

The corporate has 30 production crops, in Mumbai, Mahad, Panvel, Taloja, all in Maharashtra; Vapi, Gujarat; Daman, Union Territory of Daman and Diu; Baddi and Kala Amb, Himachal Pradesh; Guwahati, Assam and Vishakhapatnam, Andhra Pradesh.

To diversify its earnings circulation and facilitate world succeed in, the corporate has subsidiaries in the USA, Thailand, Dubai, Brazil, Egypt, Bangladesh, Sri Lanka , Kenya,  Indonesia, Singapore, Ethiopia and China.

Merchandise & Products and services:

The Corporate gives pigment emulsions and adhesives below more than a few well-known manufacturers particularly Fevicol, Fevicol MR, Dr.Fixit, Fevikwik, M-Seal, Fevistik, Passion Concepts, Fevicryl and Others.

Subsidiaries: As on 31st Mar 2022, the Corporate has 33 subsidiaries, each direct and oblique. 13 of those subsidiaries are in India and 20 of them are positioned out of the country.

Key Rationale:

  • Sturdy Marketplace Place – Pidilite is the Biggest participant and the marketplace chief within the client adhesive and Sealant Business. Fevicol is the eminent and mythical logo of Pidilite the place Folks used to suppose as Fevicol itself a synonym for adhesive. The corporate has leveraged the emblem price and the presence of Fevicol to increase new variants and merchandise. The robust logo fairness is subsidized by way of better focal point on high quality, assorted distribution community, and robust promoting reinforce. Through the years, the corporate has imparted logo fairness to commoditised merchandise, thru its competitive and leading edge advertising taste.
  • Concall Highlights – The corporate generates ~65% of its overall earnings from restore and upkeep segments whilst leisure is derived from new development. Water proofing, tile adhesive (Pioneer class) rising sooner than different product classes. The corporate added ~2100 new villages (with inhabitants ranging between 5000 and 10000) to enlarge its retail distribution community ‘Pidilite Ki Duniya’. The corporate has guided to release one main and two minor leading edge merchandise in each and every quarter for the following 12-18 months.
  • Q3FY23 – The corporate reported a muted consolidated earnings enlargement of five% to ~Rs.2998 crore principally because of muted quantity offtake (up ~1% YoY) within the C&B (Client & Bazaar) phase. The decrease quantity offtake is because of upper base and decrease rural call for amid excessive inflations. On a 3 yr CAGR foundation, earnings grew at a CAGR of 16% led by way of ~10% quantity CAGR. Control mentioned the corporate has ate up majority of the high-cost stock in Q3 and the remainder might be ate up in This autumn. Control reported that call for in Nov-Dec’22 used to be higher than in Oct’22.
  • Monetary Efficiency – The corporate’s 10 12 months Income and PAT CAGR stood at 12% and 14% between FY12-22, respectively. The Cashflow from operations of the corporate grew 10% between FY12-22. The corporate has maintained a mean ROE of 25% and ROCE of 35% for the previous 10 years. The corporate has a robust stability sheet with a low debt to fairness ratio of 0.10x and a money and equivalents of Rs.815 crs.


The Indian adhesives and sealants marketplace is projected to succeed in USD 1,703.68 mn by way of 2026, rising at an estimated CAGR of 8.07% over the duration of 2021-26. India adhesives and sealants marketplace is extremely concentrated with regards to earnings. The highest 5 avid gamers account for a blended percentage of greater than 90%, thus making the marketplace extremely aggressive. Main elements using the marketplace studied are expanding call for from the packaging trade and the rising development trade within the nation. In India, packaging is the 5th biggest sector in its economic system and is likely one of the best possible enlargement sectors within the nation. In line with the Packaging Business Affiliation of India (PIAI), the sphere is rising at CAGR of twenty-two% to twenty-five%. Over the previous few years, packaging trade has been crucial sector in including price to the more than a few production sectors together with agriculture and FMCG segments.

Expansion Drivers:

The expansion of particular person finish consumer segments of meals, drinks, FMCG and prescription drugs will trickle down into emerging call for of packaging answers.

A dedication of Rs.79,000 crore for PMAY properties has been made within the Union Funds 2023-24. It is a 66% building up in comparison to closing yr. The quantity will assist building up the availability of low cost houses below the Pradhan Mantri Awas Yojana. 

The India Paper and Paperboard Packaging Marketplace used to be valued at USD 10.77 Bn in 2021 and is anticipated to succeed in USD 15.69 bn by way of 2027, registering a CAGR of 6.63% all over the forecast duration of 2022-2027.

Competition: Asian Paints, Kansai Nerolac, and many others.

Peer Research:

Pidilite is a close to monopoly in its trade within the indexed area. So, now we have when compared with the paint corporations which caters to the identical development trade. Pidilite and Asian Paints are examples of Indian corporations that experience effectively transitioned commoditized merchandise into client manufacturers thru leading edge promoting, packaging and developing a robust connect to the intermediaries (chippie and painter, respectively). Then again, the important thing distinction between the 2 corporations is that paints is a number one product while adhesive is an ancillary product. Additionally, repainting cycles are considerably shorter that substitute cycles for furnishings.


In line with the control, rural call for restoration has began from December 2022 onwards with easing of inflationary power and pick-up in development actions. Uptick in actual property trade will assist rapid restoration within the call for from Tier I and II towns. The corporate has reiterated double digit quantity enlargement within the medium to longer term. The ‘Core’ class (contains Fevicol, FeviKwik, m-seal, fevicryl, contributes ~70% to general earnings) enlargement steering at 1-1.5x GDP, ‘Expansion’ class (contains Dr.Fixit, Roff, Nina, contributes ~20% to general earnings) to 2-5x GDP enlargement, ‘Pioneer’ class (CIPY, Jowat, ICA Pidilite) Rs.100 crore within the subsequent 3 years. Over the following 5 years, the corporate plans to extend the earnings contribution of ‘Expansion and Pioneer’ to 50%.


The Control is positive within the enlargement and margin restoration of Pidilite Industries regardless of the near-term demanding situations. Revival in the true property trade might be a key call for driving force for Client & Bazaar phase, going ahead. Therefore, we advise a BUY ranking within the inventory with the objective worth (TP) of Rs.2665, 65x FY25E EPS.


  • Uncooked Subject matter Chance – Any building up within the uncooked subject material costs like VAM resins, and many others. which might be by-product merchandise of crude will have an effect on the working margins of the corporate. Additionally, any prolong within the passing of the uncooked subject material charge will have an effect on the similar.
  • Aggressive Chance – The economic distinctiveness chemical compounds phase, which is a bulk commodity trade, contains commercial adhesives, artificial resins, natural pigments, and surfactants, and accounted for 20% of overall earnings for fiscal 2022. Heavy pageant within the mentioned phase will have an effect on the margins.
  • Financial Chance – Area of expertise Commercial Chemical substances (SIC) phase enlargement is extremely correlated with the whole financial task within the nation. Any slowdown within the commercial spending would suggest decrease off take of corporate’s merchandise.

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