The Energy of Knowledge: Insights and Tendencies to Fortify Your Fundraising






At JustGiving, we adore checking out techniques to beef up donor conversion and donation values. And we inspire you to do the similar to make your fundraising as efficient as imaginable!  

This would possibly come with: 

  • The use of new tech 
  • Experimenting with new messaging 
  • Making an attempt new fundraising avenues 

That is particularly essential as charities adapt to the price of dwelling disaster and post-COVID fundraising.  

We’ve a wealth of fundraising knowledge to percentage with you!  

In our fresh webinar, we make clear our newest insights and rising tendencies. Learn on for the important thing issues and the way you’ll use them to spice up your fundraising technique. 

Highest days and occasions for donations 

Some of the insights attendees liked maximum from the webinar used to be the most efficient time and day for donations. Right here’s a recap: 

  • Monday sees the easiest moderate donation worth. 
  • Friday is the most typical day for donating. 
  • Donation quantity peaks at the JustGiving website online between 9am and 10am, alternatively between 7pm and 8pm. 
  • The time of day we see the easiest moderate donation quantity is between 2-3pm. 
  • We see decrease donation quantities on public vacations. 

How can charities use this knowledge? 

Believe timing donation asks for the above days and occasions and keep away from public vacations. Take into accout, while this can be a excellent position to begin, you might discover a higher agenda to your charity. All the time take a look at to determine what works right for you. 

Organised Occasions 

2022 noticed a large go back to in-person organised occasions. This may occasionally come with both main group occasions organised through a 3rd birthday party, or charity-owned occasions devoted for your charity’s fundraising. 

In comparison to 2021, … 

  • Organised occasions raised 6% extra in 2022 (and 14% extra in comparison to 2019!) 
  • Organised occasion web page worth grew 19% in 2022 
  • 11% extra lively fundraising pages (pages that won a donation) in 2022 

Our experiences additionally display that the sooner you’ll draw in supporters for your occasions, the extra money they lift. Take a look at TRIBE Freedom Basis on its Secrets and techniques to Fundraising Match Good fortune for professional tips about the way to get extra supporters signing as much as your occasions. 

We’re dedicated to serving to you lift extra in 2023. 

In reality, we have now some fundraising incentives going down at the moment that your supporters will love (and can lift you extra money)! 

Each and every week since January, we’ve been giving for free £100 to London Marathon fundraisers! Be told extra and percentage your Marketing campaign Web page to get extra fundraisers excited with this incentive. 

Digital Occasions 

COVID-19 made digital occasions extra well-liked than ever, and while reputation for those occasions has dipped with the go back of in consumer occasions, that is nonetheless a considerable house of fundraising. 

Supporters love having the ability to take part from any place they’re, whilst contributing to a collective objective. Fundraisers on JustGiving raised over £12 million with digital occasions in 2022! 

An instance is Motor Neurone Illness Affiliation’s Workforce MND Digital London Marathon marketing campaign. It offers supporters who both can’t or aren’t within the in-person occasion a chance to take part just about! 

Discover ways to create enticing digital occasions with our Digital Match Fundraising Toolkit

What’s the easiest way to make use of JustGiving for fundraising occasions? 

Whilst Marketing campaign Pages can be utilized for any form of fundraising marketing campaign, together with fundraising occasions! 

Digital fundraising demanding situations, in-person stroll/run/experience organised occasions, appeals, or any occasion designed to lift cash to your reason. 

Marketing campaign Pages empower your supporters can create and hyperlink their very own fundraising pages to assist lift cash to your reason. Be told extra about Marketing campaign Pages 

Do-It-Your self (DIY) Fundraising

Do-It-Your self (DIY) fundraising has observed a large leap in reputation since 2019, and it’s a development that’s prone to proceed. 

DIY fundraising is when any individual involves do their very own factor, reasonably than an organised occasion. This most often takes the type of elevating cash for a charity thru a non-public problem, equivalent to Max taking at the Tricky Mudder London West to beef up Dementia UK. 

We noticed a large 71% build up in DIY donations in 2022 than in 2019 (!), with spring being the most well liked length for this kind of fundraising. We additionally noticed a 5% upward push in activation price and a 4% upward push in moderate web page worth for DIY fundraising. 

Whilst the common choice of donations in keeping with web page has diminished, the upward push in donation worth displays those that are donating are giving extra. 

DIY fundraising is greater than ever. Inform your fundraisers they are able to beef up you by any means they need with JustGiving. You could be shocked on the creativity you notice! 

Right here’s some nice examples of charities selling DIY fundraising on their web sites: 

WWF asks its supporters to do their very own fundraising, even offering them with starter concepts, fundraising packs, and fundraising pointers! Be told the most efficient techniques to beef up your DIY fundraisers. 

In-Reminiscence Fundraising 

In-memory fundraising is when folks arrange on-line fundraising tribute pages or funeral collections, or when folks take part in a fundraising occasion in reminiscence of any individual.  

We noticed an uplift in tribute and funeral assortment pages all over the pandemic. Whilst the numbers in 2022 had been less than in 2021, 92% of non-event-related in-memory fundraisers got here to JustGiving immediately. 

Jake Quickenden is the usage of a JustGiving In Reminiscence web page to lift cash for Sarcoma UK as he’s taking at the 2023 London Marathon. 

As for in reminiscence fundraising for occasions, moderate web page worth has observed an important 31% build up since 2019, together with a fifteen% upward push in activation price! Operating and strolling are the largest spaces, with working by myself contributing to 47% of all occasions in reminiscence pages created: 

Take a look at how supporters can use In-Reminiscence pages to keep in mind any individual and accumulate donations for the charity they care about. 

Find out how our e mail sequence is helping steward your supporters. 

Charities that make the most of those insights and tendencies will likely be well-positioned to reach their fundraising efforts. 

For more info on those subjects, we inspire you to look at the whole Insights & Tendencies webinar recording. 

Watch now 

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